Skinny Sticks

Eagle Foods engaged us to redesign their “Hi I’m Skinny” healthy whole grain line of snacks. Our strategy was to make the brand more approachable by changing the name to simply “Skinny Sticks”. We created the “All Goodness. No Guilt.” tagline to reinforce the brand promise of a big-flavor snack experience with none of the baggage. We simplified product messaging and juiced up appetite appeal for a clean bold look that pops.

Logo & Identity, Strategy, Packaging Design, Messaging, Collateral Materials, Photography, Illustration, Production, Brand Assets, Brand Identity Guidelines