Burning Tree Country Club

Founded in 1962, Burning Tree Country Club is a private club located in Greenwich CT that features upscale amenities in an open and inclusive family-oriented environment. We worked closely with key stakeholders to establish a strategy for elevating the brand's image across all touch points. The new program reinforces the Club’s premium position and values to the existing membership while providing a compelling visual narrative to attract future members as the Club continues its journey of evolution, innovation, and growth.

Logo & Identity, Strategy, Messaging, Collateral Materials, Photography, Production, Brand Assets, Brand Identity Guidelines

BEFORE

Burning Tree Country Club Golf Experience

Burning Tree Country Club sought to elevate the member experience on the golf course through a series of initiatives branded as the BTCC Membership Experience. Ceradini developed a tagline that captured the essence of this concept, along with a range of materials displayed throughout the club to build awareness. A central element of these efforts was a video shared with members, serving as a reminder of key golf etiquette and expectations.

Program Naming, Visual Identity, Animations, Video Copywriting, Video Direction, Marketing Collateral and Tag Line