Wella Koleston

  • brand identity, strategy, package design, merchandising, consumer insights

As agency of record for P&G’s global hair color brand, Wella Koleston, we were tasked with developing a creative packaging design and branding for a new product line extension sold in over 80 countries, Wella Koleston foam. This new product required leveraging the existing equity of the Koleston base brand while communicating a new product form and positioning.


The strategic intent of our project with Wella was to enhance the brand’s overall experience. Our design featured the new foam applicator on the front of the pack- age to communicate the clear point-of-difference with the base brand. Ceradini leveraged the following visual equities of the base brand: color, model, and signa..

Discovery and development
Skinny Sticks
All goodness no guilt!
Superior transgenic platform
Unleashing the power of cold
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Brooklyn's Un-chip
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color