Wegmans Organic Greek Yogurt
Wegmans developed a new product that combined organic Greek yogurt with their wildly popular Jammin’
fruit spread. Appetite appeal, flavor differentiation and design flexibility to accommodate future new flavors were considered. The package design needed to visually fit within Wegmans existing organics branding program.
Ceradini created a flavor driven package design that leverages the Jammin’ name with an emphasis on the organic nature of the product. Fruit illustrations flank either side of the label creating a vertical white field that represents the coming together of fruit and yogurt.