Wegmans Organic Greek Yogurt




Challenge

Wegmans developed a new product that combined organic Greek yogurt with their wildly popular Jammin’

fruit spread. Appetite appeal, flavor differentiation and design flexibility to accommodate future new flavors were considered. The package design needed to visually fit within Wegmans existing organics branding program.

Solution

Ceradini created a flavor driven package design that leverages the Jammin’ name with an emphasis on the organic nature of the product. Fruit illustrations flank either side of the label creating a vertical white field that represents the coming together of fruit and yogurt.

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