Bud Light Lime-A-Rita


The “Mexican Bulldog” Margarita’s consumer trend inspired Budweiser’s “Lime-A-Rita” malt beverage. At the time, margarita mixers were still traditionally only sold à la carte. We were hired to create both unique branding and packaging for Lime-A-Rita to help communicate the product benefit: “Beer in a Margarita.”


We leveraged Bud’s existing prowess for the new product launch, encouraging the beverage’s application over ice, like traditional margaritas. Despite unconventional packaging for a margarita, brand attributes & call-to-actions: “Try It Over Ice” and “Margarita With a Twist” strategically differentiated Lime-A-Rita. Lime-A-Rita continues to perform well in market today

Discovery and development
Skinny Sticks
All goodness no guilt!
Superior transgenic platform
Better for you beverages
Unleashing the power of cold
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Brooklyn's Un-chip
Eagle Brand
Pure and simple
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color