Bud Light Lime-A-Rita


The “Mexican Bulldog” Margarita’s consumer trend inspired Budweiser’s “Lime-A-Rita” malt beverage. At the time, margarita mixers were still traditionally only sold à la carte. We were hired to create both unique branding and packaging for Lime-A-Rita to help communicate the product benefit: “Beer in a Margarita.”


We leveraged Bud’s existing prowess for the new product launch, encouraging the beverage’s application over ice, like traditional margaritas. Despite unconventional packaging for a margarita, brand attributes & call-to-actions: “Try It Over Ice” and “Margarita With a Twist” strategically differentiated Lime-A-Rita. Lime-A-Rita continues to perform well in market today

Discovery and development
Skinny Sticks
All goodness no guilt!
Superior transgenic platform
Unleashing the power of cold
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Brooklyn's Un-chip
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color