In an age where transparency is demanded across all brand touchpoints, consumer packaged goods can no longer solemnly rely on aesthetics to drive purchases. Brooklyn-based Juice from the Raw retained us to redesign their packaging in a more simple manner.

Freshness and authenticity were the cornerstones of the redesign. Our team strategically enhanced the word RAW to emphasize the brand’s unique point of difference and identity against artificially processed juices. A clear and simple packaging was intentionally selected to provide customers with the ability to see what they were drinking; a quality healthy product that stood out on shelf.