Cuervo Tradicional


To celebrate a family tradition of over 200 years, Jose Cuervo asked us to create a commemorative package design for their Tradicional Limited Edition Tequila which is sold exclusively at La Rojena, Cuervo’s flagship distillery located in Jalisco, Mexico.


The ornate ironwork at La Rojena was the inspiration for our design. We created a “handcrafted” look steeped in tradition and authenticity so that visitors could memorialize their trip to the oldest active distillery in Latin America by taking home something unique and special, a true treasure that can only be found there.

Discovery and development
Skinny Sticks
All goodness no guilt!
Superior transgenic platform
Unleashing the power of cold
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Brooklyn's Un-chip
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color