To celebrate a family tradition of over 200 years, Jose Cuervo asked us to create a commemorative package design for their Tradicional Limited Edition Tequila which is sold exclusively at La Rojena, Cuervo’s flagship distillery located in Jalisco, Mexico.

The ornate ironwork at La Rojena was the inspiration for our design. We created a “handcrafted” look steeped in tradition and authenticity so that visitors could memorialize their trip to the oldest active distillery in Latin America by taking home something unique and special, a true treasure that can only be found there.