Eatrageous is a new spin on chips - an innovative snack for health conscious consumers. With peas as the main ingredient and using “Clean Cooking Technology” a revolutionary snack with less grease, less fat, more flavor and maximum crunch came to life. The Eatrageous team asked us to create a disruptive package design with a futuristic edge to communicate the unique nature of this new snack.


Our branding program communicated Eatrageous’ new technology to position the brand as the customer’s primary choice of snack. The packaging colors and graphics emphasized the “Unchip’s” innovativeness. Good nutritional value was conveyed through the “Crunch the Numbers” campaign on merchandising signage and promotional materials.

Discovery and development
Skinny Sticks
All goodness no guilt!
Superior transgenic platform
Unleashing the power of cold
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Brooklyn's Un-chip
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color