Eatrageous is a new spin on chips - an innovative snack for health conscious consumers. With peas as the main ingredient and using “Clean Cooking Technology” a revolutionary snack with less grease, less fat, more flavor and maximum crunch came to life. The Eatrageous team asked us to create a disruptive package design with a futuristic edge to communicate the unique nature of this new snack.
Our branding program communicated Eatrageous’ new technology to position the brand as the customer’s primary choice of snack. The packaging colors and graphics emphasized the “Unchip’s” innovativeness. Good nutritional value was conveyed through the “Crunch the Numbers” campaign on merchandising signage and promotional materials.