With the rising popularity and increased awareness of cryotherapy, CryoPoint was formed to address the needs of those seeking innovative ways to enhance their health and wellness regiments. CryoPoint needed holistic branding communications to develop a unique point-of-difference.
Our work consisted of a 360° branding program which included naming, brand identity, digital, website, retail signage, uniforms, collateral materials and stationery. All branded elements and consumer touch points were created to educate and entice consumers to discover the benefits of cryotherapy. We helped define CryoPoint’s leadership position in a rapidly expanding marketplace.