CryoPoint



  • brand identity, strategy, collateral, merchandising, signage & retail
Challenge

With the rising popularity and increased awareness of cryotherapy, CryoPoint was formed to address the needs of those seeking innovative ways to enhance their health and wellness regiments. CryoPoint needed holistic branding communications to develop a unique point-of-difference.

 

Solution

Our work consisted of a 360° branding program which included naming, brand identity, digital, website, retail signage, uniforms, collateral materials and stationery.  All branded elements and consumer touch points were created to educate and entice consumers to discover the benefits of cryotherapy.  We helped define CryoPoint’s leadership position in a rapidly expanding marketplace.

Stelexis
Discovery and development
Burning Tree Country Club
Wegmans Organic Greek Yogurt
Skinny Sticks
All goodness no guilt!
Ablexis
Superior transgenic platform
CryoPoint
Unleashing the power of cold
Performance Physical Therapy & Wellness
Sweat the small stuff
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Eatrageous
Brooklyn's Un-chip
Ancora
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color