Clairol Age Defy
Clairol wanted to deliver a quality long lasting hair color that adds depth, color and shine with the added benefit of it's Pantene Pro-V formula.
Clairol’s mantra upholds making women feel beautiful, confident, and living colorfully. Our branding initiative personified these attributes. We reassured the clear communication of the brand’s promise highlighting the “Fighting the 7 Signs of Aging Hair” campaign on product packaging.