Clairol Age Defy
Challenge
Clairol wanted to deliver a quality long lasting hair color that adds depth, color and shine with the added benefit of it's Pantene Pro-V formula.
Solution
Clairol’s mantra upholds making women feel beautiful, confident, and living colorfully. Our branding initiative personified these attributes. We reassured the clear communication of the brand’s promise highlighting the “Fighting the 7 Signs of Aging Hair” campaign on product packaging.