Burning Tree Country Club, founded in 1962, is a private golf club located in Greenwich CT which features premium amenities in an open and inclusive family oriented environment.  The club desired to refresh its brand identity across all touch points in order to better connect with current and prospective members. Specifically, the admissions materials needed an upgrade to successfully communicate the club’s character and values in order to attract new members.

Ceradini updated and simplified the existing identity while maintaining the visual equity associated with the brand.  We created a consistent overarching branding program encompassing all elements of communication to reflect and elevate the brand character and premium positioning of the club. These elements included print, digital, collateral, apparel and signage.