Burning Tree Country Club




Challenge

Burning Tree Country Club, founded in 1962, is a private golf club located in Greenwich CT which features premium amenities in an open and inclusive family oriented environment.  The club desired to refresh its brand identity across all touch points in order to better connect with current and prospective members. Specifically, the admissions materials needed an upgrade to successfully communicate the club’s character and values in order to attract new members.

Solution

Ceradini updated and simplified the existing identity while maintaining the visual equity associated with the brand.  We created a consistent overarching branding program encompassing all elements of communication to reflect and elevate the brand character and premium positioning of the club. These elements included print, digital, collateral, apparel and signage.

Stelexis
Discovery and development
Skinny Sticks
All goodness no guilt!
Ablexis
Superior transgenic platform
CryoPoint
Unleashing the power of cold
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Eatrageous
Brooklyn's Un-chip
Ancora
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color