Amstel Light


Heineken USA engaged us for the re design of the Amstel Light brand, a beer with a 150-year heritage. Despite their long trajectory, Amstel needed proprietary package design and branding that captured the “The Spirit of Amsterdam” across a wide range of products and branded materials.


The Spirit of Amsterdam campaign emphasized the city life and essence of Amstel. New labeling, bold packaging, merchandising, and branding collateral all stressed the distinguished attributes of Amstel that continue to be a force in the U.S. premium light beer segment today!

Discovery and development
Skinny Sticks
All goodness no guilt!
Superior transgenic platform
Unleashing the power of cold
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Brooklyn's Un-chip
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color