• Ceradini
  • Wella Koleston
  • Proctor & Gamble

The color of passion

Leverage the existing equity of this multilingual global brand while introducing a category innovation.

  • brand identity
  • strategy
  • package design
  • merchandising
  • consumer insights
Global color shade collection.
In store global shade book and color selector.
Extension of the design in the Chinese market.
Global multilingual pictorial instructions.
Brand book and global style guidelines.
cbd_square-wella
cbd_square-remy
cbd_square-perfromance
cbd_square-crunch
cbd_square-razac
cbd_square-tradicional
cbd_square-amstel
cbd_square-terramer
cbd_square-timberland
cbd_square-lime-a-rita
cbd_square-raw
cbd_square-clarol