Rémy Martin V



  • brand identity, strategy, package design, merchandising
Challenge

With a reputation of craftsmanship, Rémy Cointreau sought to rebrand their new product, Eau-de-Vie, for improved shelf readability without neglecting its heritage. Remy introduced “V” as the call for the spirit based on a play on its pronunciation, however grappled with linking it with Rémy Martin in their logo. Our comprehensive experience within the spirits CPG industry made us the perfect fit for this project.

Solution

Our rebranding strategy was rooted in the idea of synonymously making the sprit’s call, Rémy Martin V, more colloquial and improving shelf-readability. “V” became the fundamental anchor of the relaunch. From its packaging redesign to a newly integrated logo, prominently communicating the “V,” all emphasized the liquor’s dichotomous relationship with its parent brand. Supplementary branding initiatives included: point-of-sale, promotional and specialty packaging.

Stelexis
Discovery and development
Skinny Sticks
All goodness no guilt!
Ablexis
Superior transgenic platform
Lavit
Better for you beverages
CryoPoint
Unleashing the power of cold
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Eatrageous
Brooklyn's Un-chip
Eagle Brand
Pure and simple
Ancora
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color