With a reputation of craftsmanship, Rémy Cointreau sought to rebrand their new product, Eau-de-Vie, for improved shelf readability without neglecting its heritage. Remy introduced “V” as the call for the spirit based on a play on its pronunciation, however grappled with linking it with Rémy Martin in their logo. Our comprehensive experience within the spirits CPG industry made us the perfect fit for this project.

Our rebranding strategy was rooted in the idea of synonymously making the sprit’s call, Rémy Martin V, more colloquial and improving shelf-readability. “V” became the fundamental anchor of the relaunch. From its packaging redesign to a newly integrated logo, prominently communicating the “V,” all emphasized the liquor’s dichotomous relationship with its parent brand. Supplementary branding initiatives included: point-of-sale, promotional and specialty packaging.