Bud Light Lime-A-Rita




Challenge

The “Mexican Bulldog” Margarita’s consumer trend inspired Budweiser’s “Lime-A-Rita” malt beverage. At the time, margarita mixers were still traditionally only sold à la carte. We were hired to create both unique branding and packaging for Lime-A-Rita to help communicate the product benefit: “Beer in a Margarita.”

Solution

We leveraged Bud’s existing prowess for the new product launch, encouraging the beverage’s application over ice, like traditional margaritas. Despite unconventional packaging for a margarita, brand attributes & call-to-actions: “Try It Over Ice” and “Margarita With a Twist” strategically differentiated Lime-A-Rita. Lime-A-Rita continues to perform well in market today

Stelexis
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Ablexis
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Lavit
Better for you beverages
CryoPoint
Unleashing the power of cold
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Eatrageous
Brooklyn's Un-chip
Eagle Brand
Pure and simple
Ancora
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color