Juice from the Raw




Challenge

In an age where transparency is demanded across all brand touchpoints, consumer packaged goods can no longer solemnly rely on aesthetics to drive purchases. Brooklyn-based Juice from the Raw retained us to redesign their packaging in a more simple manner.

Solution

Freshness and authenticity were the cornerstones of the redesign. Our team strategically enhanced the word RAW to emphasize the brand’s unique point of difference and identity against artificially processed juices. A clear and simple packaging was intentionally selected to provide customers with the ability to see what they were drinking; a quality healthy product that stood out on shelf.

Stelexis
Discovery and development
Skinny Sticks
All goodness no guilt!
Ablexis
Superior transgenic platform
Lavit
Better for you beverages
CryoPoint
Unleashing the power of cold
Rémy Martin V
A luxury Eau-De-Vie
Wella Koleston
Luscious color that you love
Eatrageous
Brooklyn's Un-chip
Eagle Brand
Pure and simple
Ancora
Life science discovery
Cuervo Tradicional
Limited edition
Amstel Light
The Spirit of Amsterdam
Juice from the Raw
Doesn't get any fresher
Bud Light Lime-A-Rita
Margarita with a twist
Clairol Age Defy
Long lasting color