The AIGA Brand Central 5Q: Questions for Creatives Panel Event was nothing short of insightful. The objective of this event was to foster a diversified and open discussion on the future of design for students aspiring to work in the branding and graphic design industry. Panelists of the event included the iconic Milton Glaser, Stan Church, Cheryl Swanson, Gerard Huerta and our very own CCO, David Ceradini, who also serves as an advisor and on the Board of Directors for the AIGA.

 

Each panel member brought a unique perspective from different disciplines ranging from package design and branding to ethics. Milton Glaser, in reference to the role of artists, notably mentioned:

 

“Commerce always has an objective, to persuade and change people’s behavior. Art is only about the transformation of the self.” Milton Glaser. Other topics discussed included strong work ethics, employee-organizational culture and broadening perspectives when creating new work.

 

Lastly David Ceradini spoke of the significance of passion and tenacity to thrive in today’s increasingly saturated design industry. David also challenged designers to look beyond minimal aesthetics and truly strive to tap into consumer emotions when creating work.

 

“Good design consists of a strong concept that is well-executed. We’ve recently noticed a lot of packaging in the market that is beautifully executed but lacking a unique idea; particularly with the current trend of minimalism. I would challenge designers to think deeper than assimilating with these trends to break the noise.” - David Ceradini

 

For those of you that didn’t get a chance to make it, take a look at the AIGA’s interview with David.